FIFA+, the streaming platform launched by world governing body of football, announced the launch of the sports documentary ‘Maitanam‘, produced by RISE Worldwide. The documentary joins an elite list of global sports storytelling content as part of the select FIFA+ Originals made available globally.
With this documentary, backed by RISE Worldwide, it throws a light on the ‘beautiful game’ as played in India. The 40-min documentary comprises six inspirational stories from Kerala where football is a way of life. The docu-film is now available worldwide on FIFA+.
Maitanam – literally meaning ground or, by extension, stadium in Malayalam – is an ode to Kerala’s passion and attempts to capture the passion for the sport, and also its ubiquity in the state.
“We are happy to partner with RISE Worldwide as we foray into the Indian market with Maitanam, a docu-film on football set in Kerala. FIFA+ Originals are aimed at millions of sports fans across the globe. These films throw up unique perspectives on how football is played across geographies and cultures and the place the game commands in the hearts of fans,” said Andrew Whitelaw, commissioning editor of FIFA+.
From the state capital Thiruvananthapuram in the south to the commercial capital Kochi, to the cultural capital Thrissur – the docu-film covers diverse terrains, meeting priests who play barefoot, a women’s team that has been making waves in overseas competitions, little girls training under nonagenarians and a fascinating football commentator whose passion for the game is manifested in every belly-laugh and anecdote to the game of football in the state of Kerala.
“We thank FIFA for extending this opportunity to showcase the passion for football in parts of India. We are humbled and privileged to bring to the world the extraordinary sway of football across the local grounds and lanes in Kerala in our documentary.”
“We take great pleasure in partnering with FIFA+ and look forward to showcasing our production expertise as we connect with billions of football fans across the world. Maitanam, shot with state-of-the-art equipment by our world-class creative team marks India’s first step in multilingual indigenous football storytelling,” said James Rego, head of broadcast and production, RISE Worldwide.
With this documentary, backed by RISE Worldwide, it throws a light on the ‘beautiful game’ as played in India. The 40-min documentary comprises six inspirational stories from Kerala where football is a way of life. The docu-film is now available worldwide on FIFA+.
Maitanam – literally meaning ground or, by extension, stadium in Malayalam – is an ode to Kerala’s passion and attempts to capture the passion for the sport, and also its ubiquity in the state.
“We are happy to partner with RISE Worldwide as we foray into the Indian market with Maitanam, a docu-film on football set in Kerala. FIFA+ Originals are aimed at millions of sports fans across the globe. These films throw up unique perspectives on how football is played across geographies and cultures and the place the game commands in the hearts of fans,” said Andrew Whitelaw, commissioning editor of FIFA+.
From the state capital Thiruvananthapuram in the south to the commercial capital Kochi, to the cultural capital Thrissur – the docu-film covers diverse terrains, meeting priests who play barefoot, a women’s team that has been making waves in overseas competitions, little girls training under nonagenarians and a fascinating football commentator whose passion for the game is manifested in every belly-laugh and anecdote to the game of football in the state of Kerala.
“We thank FIFA for extending this opportunity to showcase the passion for football in parts of India. We are humbled and privileged to bring to the world the extraordinary sway of football across the local grounds and lanes in Kerala in our documentary.”
“We take great pleasure in partnering with FIFA+ and look forward to showcasing our production expertise as we connect with billions of football fans across the world. Maitanam, shot with state-of-the-art equipment by our world-class creative team marks India’s first step in multilingual indigenous football storytelling,” said James Rego, head of broadcast and production, RISE Worldwide.