The Chicago Bulls announced today its new partnership with Canadian luxury outerwear company Moose Knuckles. The multiyear collaboration will include branded digital content, in-game activations, shopping experiences at the Moose Knuckles boutique, promotions for Bulls season ticket holders and more. A key aspect of the partnership is a collaboration between the brand and Benny the Bull – a custom jacket designed by Moose Knuckles and inspired by its iconic ‘Ballistic Bomber’ jacket, which Benny will wear at select 2022-23 regular season home games.
Throughout the season, Moose Knuckles will be the presenting sponsor of 10 games, at which one fan will be selected to participate in an in-game competition against a Bulls player on screen. Contest winners will receive a Moose Knuckles coat and beanie and their entire seat section will receive a $100 Moose Knuckles gift cart for purchases of $500 or more.
As an extension of the partnership, Bulls season ticket holders will receive an exclusive Moose Knuckles promo code to purchase gear online and in-store.
On November 15, the brand will host an event at its boutique (54 E Walton St) that will include a photo and autograph session with Benny. 10 percent of the day’s sales will go toward Chicago Bulls Charities – the philanthropic arm of the Bulls organization.