A new study by the Social Media Insights Lab at the University of South Carolina found good news for tourism officials — tourism is rebounding in the state. “We wanted to understand from social media, what were the forces driving that rebound,” said Randy Covington, Director of Special Projects at the School of Journalism and Mass Communications at the University of South Carolina. Covington said the Social Media Insights Lab reviewed more than 200,000 online mentions between January and November 2021. Analysts found the two biggest driving forces for tourism in South Carolina are the beaches and golf. Analysts also found that Myrtle Beach topped the list of the most-discussed destinations in South Carolina. That’s followed by Charleston, Hilton Head and Greenville. “The takeaway is that social media has become the town square and there’s so much we can learn by just listening,” Covington said. WYFF asked Covington what people are talking about when it comes to the Upstate. “Outdoor activities, camping, fishing and hiking were at the top of the list,” Covington said. Covington said the study also found that conversations about cultural sites in South Carolina went up last year. You can read the full report here.
A new study by the Social Media Insights Lab at the University of South Carolina found good news for tourism officials — tourism is rebounding in the state.
“We wanted to understand from social media, what were the forces driving that rebound,” said Randy Covington, Director of Special Projects at the School of Journalism and Mass Communications at the University of South Carolina.
Covington said the Social Media Insights Lab reviewed more than 200,000 online mentions between January and November 2021.
Analysts found the two biggest driving forces for tourism in South Carolina are the beaches and golf. Analysts also found that Myrtle Beach topped the list of the most-discussed destinations in South Carolina. That’s followed by Charleston, Hilton Head and Greenville.
“The takeaway is that social media has become the town square and there’s so much we can learn by just listening,” Covington said.
WYFF asked Covington what people are talking about when it comes to the Upstate.
“Outdoor activities, camping, fishing and hiking were at the top of the list,” Covington said.
Covington said the study also found that conversations about cultural sites in South Carolina went up last year. You can read the full report here.